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UK: Controversy Surrounds Fast-Food Ad – Over 1,000 Complaints Claim It "Mocks Christ's Baptism"

April 5, 2025

A fast-food advertisement by KFC has sparked outrage in the UK, with many accusing it of mocking Christian beliefs.

According to The Daily Mail, the Advertising Standards Authority (ASA), the UK’s independent advertising watchdog, received over 1,000 complaints about the commercial.

The ad, titled "All Hail Gravy," features a man being baptized in a lake of gravy, before transforming into a life-sized chicken wing. Hymns are heard in the background, and the commercial ends with the phrase "Believe in Chicken."

A Backlash Over Religious Sensitivity

The ASA announced that the complaints primarily came from individuals who claimed the ad ridiculed Christianity, praised cults and Satanism, and, in some extreme cases, even suggested it promoted cannibalism.

However, the independent UK authority decided not to launch an investigation into the matter, concluding that the advertisement did not violate any advertising rules.

In its decision, the ASA stated that the commercial depicted "a highly fantastical scenario, most likely to be interpreted as abstract or otherworldly rather than offensive." The watchdog further explained that the ad was unlikely to harm children, cause undue distress, or result in significant or widespread offense.

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